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Speaking Topics

The marketing minds behind the scenes here at Marketing Catalyst are available to share what we know at your next seminar, group meeting, or conference. We're fun, entertaining, and we speak from what we know... not from notes. It's the stuff we're doing every day and we love sharing!

Blogging Means Business :: “Catch up…or catch you later” is the blogging advise offered by Business Week*. The question now for so many attorneys and firms is, “How?” This presentation offers insight and practical tips for tapping into the power of blogs to expand your reach into new or existing clients, influence opinion on your services, extend your brand, and create transformational dialogues with clients, business contacts, and employees. [*Business Week / Blogs Will Change Your Business / May 2, 2005]

Marketing from the Trenches; Creating Personal Buzz :: Every business community has an inner circle; Individuals that everyone agrees are the real movers and shakers among peers. Their names are dropped in conversations. Their contact information is passed every time someone asks, “Who should I know.” What these influential people have is “personal buzz”…and you can have it too! This presentation offers proven methods for building your influence and stature in business circles including “10 Ways to Create Personal Buzz”. The practical tips discussed can be your fast track to expanded business opportunities and a reliable pipeline of high-quality business referrals.

The Circle of Five; Building Relationship Networks :: Who you know is an essential ingredient in building a successful practice. Unfortunately, most professionals don’t know how to measure the quality of their relationships or how to focus on the relationships that will provide the most benefit. This presentation will reveals a remarkably simple method (“The Circle of Five”) for measuring and refocusing your personal network. The discussion includes techniques for finding and meeting the people you need to know, how to bring value to your relationships, and how to become a “relationship leader”.

10 Ways to Guarantee Marketing Failure :: Who says failure can't be fun? This presentation looks at the ten most common misconceptions and management mistakes made by professional services firms in their quest to use "marketing" in their firm. The topic covers staffing choices, leadership, branding, advertising and more. Get ready to chuckle while you learn. Perfect for group lunches and dinners when you'd like to keep the content light and entertaining.